Being the largest exhibition race for Baja SAE vehicles and teams in North America has afforded the opportunity for this event to influence, teach, and outreach to a large audience that includes: the competitors of Midnight Mayhem, our industry partners and sponsors, and the communities around Nickota Motorsports Park where Midnight Mayhem is held.  For each of these groups, the impact to them differs slightly as their experiences at the event are different.

For our competitors, Midnight Mayhem provides them with an opportunity to...

Discover the fun side of engineering.

Midnight Mayhem is often times the first point of exposure to the Baja SAE world for new team members and incoming freshmen. The relaxed environment of Midnight Mayhem combined with the fact that teams are racing and competing using vehicles that have been designed and built by their hands really showcases that engineering has a fun side. Climbing hills, jumping, and driving over large obstacles, all while passing other cars on the track with you, provides engineering students with a fun and engaging way to take everything that they learn in the classroom and apply to a real world application.

Prepare for the upcoming Baja SAE race season.

The summer and fall are heavy design and development seasons for the Baja SAE world. Students are assessing the successes and failures of the previous season and implementing new designs and re-designs to improve upon their results from the official competitions. Midnight Mayhem provides a unique opportunity to all of its teams to bring new design concepts and test them in an environment that is as competition-like as possible. Being the only off season race that features a field equal to the size of an official competition, Midnight Mayhem also provides teams with an opportunity to benchmark their new design’s performance against a large portion of their competitors in order to gauge the success of their new designs.

Promote and attract Baja SAE to new team members.

Midnight Mayhem began in 2008 as a fun race in the fall for teams to come and participate in a fun and relaxed environment and show new members what Baja SAE is all about. Intentionally scheduled close to the beginning of the Fall Semester, Midnight Mayhem offers teams an opportunity to bring incoming freshmen and other new members to experience what Baja is all about without the high stress and intensity levels of the spring time competitions.

Network with corporations seeking employees from Baja SAE.

Midnight Mayhem has been proud to partner with multiple corporations that are actively seeking employees with the skills, knowledge, and experience that all SAE competitors gain throughout their time participating in the SAE CDS. These companies bring recruiters and products to Midnight Mayhem allowing students to gain exposure to their companies and discuss opportunities for co-ops, internships, and full time positions.

For our partners and sponsors, Midnight Mayhem provides them with an opportunity to...

Recruit from a large pool of engineering students with real world product development experience.

Since 2008 Louisville SAE Midnight Mayhem has grown every year. In 2008 twelve cars, representing six universities, attended the inaugural race on a sub-freezing evening in November. Since that time, Mayhem has seen enormous growth to the point of requiring a 100 car limit to be put in place in 2015. Over fifty universities from across North America travel to Kentucky every fall to participate in Midnight Mayhem! From these universities, over 700 students participate in the weekend’s activities. All of these students have first-hand, real world experience with product development making them an excellent choice for full time and co-op/internship opportunities. Midnight Mayhem provides all of our corporate partners and sponsors with the opportunity to actively recruit on site during the race weekend and network with all of the competitors on site. Additionally, we encourage those corporations to set up a booth and show off products from their companies to get the students engaged with them as well.

Midnight Mayhem
Generate brand awareness and corporate recognition on a local and global stage.

In addition to recruitment opportunities, Midnight Mayhem provides our partners with an excellent opportunity to generate brand awareness and corporate recognition in multiple ways. On site, our partners have the opportunity to brand specific events and post signage around the site. Additionally, each sponsor is provided with space to set up and display products and showcase what their company’s business is. Outside of the event site, our partners have opportunities to provide commercial media and branded images for the livestream of the endurance race which is broadcast over Youtube.